Apple is a brand which is well known for its brilliant innovations in their Mobile Phones & Laptops. This is a brand which always stands on its customers expectations. The company keeps launching the revolutionary technology in the market. It has raised the bar in delivering qualitative Mobile Phones & computers with well-designed hardware. People wait in line to purchase its latest mobile phones or other devices in the market. They believe that Apple will always launch superior & excellent pieces of technology in the market. The most common question that many people who are unfamiliar with Apple have in their mind is that Why Apple is So Successful? So in this article I am going to give you the answer to this most asked and honest question. Here I will give you 5 Reasons why Apple is So Successful.
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Apple was the first successful personal computer company headquartered in Cupertino California. The company was the dream of Stephen G. Wozniak. He launched his first commercially successful micro-computer (Altair 8800) in 1975. When Stephen G. Wozniak became 26 years old then he met with 21 years old Steven P Jobs. Both moved to the production operations & decided to launch a company. On April 1 1976 they gave their company name “Apple”. The company released its first product named “Apple I” which is completely designed by Stephen G. Wozniak. After the success of Apple I, the company has launched many amazing Apple products & all did well in the technology market.
In 1984 the company released its masterpiece in the market which is named“ Macintosh”. This Apple product has raised the bar of the company. And Now the company has become the most successful brand of mobile phones & laptops.
5 Reasons Why Apple is So Successful
There are plenty of reasons that make Apple such a successful brand these days. After researching Apple in detail I analyzed the 5 most effective reasons that make Apple so successful & powerful. Below are the reasons behind the success of Apple:
Stephen G. Wozniak & Jobs had never compromised with the quality of their Apple product. They maintained the quality of their brand and also kept releasing the more qualitative product than before. Their main objective was that they want to give beauty & simplicity together in every Apple piece.With its simple, elegant & trademark design they also give priority that their product should be easy to use for all age groups. The company tests each product 100 times before releasing. Providing a quality product is the biggest reason behind the success of Apple Company.
Branding & Improvements
The company always launches their product with uniqueness & improvements. With each & every release of Apple products the company brings advancement in technology which is not present in the previous Apple Model. The company keeps updating the operating system of their products & brings advancement in its camera feature or color of product. I think this is the main reason Why Apple is so Successful in today’s world.
Range of Product
The company is providing a wide range of products across the world. Apple is releasing rites of products from phones to watches. The company has proved itself in every range. Still the customers are waiting for its new product just because the company is improving themselves day-by-day.Their main motive is to provide new inventions & quality products. The company still aims to provide innovative products & also do improvements in their future Apple model to keep the trust of their audiences.
Great Customer Service & In Store Experience
As you can see that Apple’ entire brand focus is to fulfil the needs of its customers. Providing great customer service is the main reason that the company is achieving huge success in sales. To have direct communication with their audiences the company has opened over 460 retail stores in all over the world. This made users connect with the brand directly and it also has opened millions of job opportunities.
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Ahead of its Competitors
Apple has been ahead 2 years of its competitors. The company has its policy that they will be 2 years ahead of the market. The company released the iPhone in 2007 which has achieved huge success in the market of technology. In 2009 & 2010 Samsung & Motorola released its product. The company always believes in creativity & launches creative, innovative & elegant products. This is the main reason that they are always ahead of their competitors & their competitors are always on their toes. Millions of people are waiting in line for the newest launch of Apple products however it is very expensive.
After knowing all the reasons it is clear that the company is unbeatable. It provides excellent devices with creativity, innovation, simple & easy to use features. After looking at all the above reasons it is very clear why Apple is So successful & it will remain the same for many years.